Alexa signed a contract to launch a collection for J.Crew's Madewell
The first pieces of the fall 2010 collection will be available
from september and will be sold under the name
'Alexa Chung for Madewell'
The collection according to Alexa:
"Things my girlfriends would wear, and say, 'that's sick'!"
There will be no eighties or nineties influence, but rather:
"I want to bring back forties tea dresses, sixties mod dresses...I want to bring 'cute' back.
High-waisted pants & jeans, velvet dresses with Peter Pan collars,
a coat based on a vintage children's coat from harrods!
This kind of things will all be in the mix.
My opinion: The girl can not do anything wrong!!!